The first step to create a successful website is to develop a brand strategy for the business and website is an essential part of building media brand on the internet. Website serves as an extension to the traditional media outlet and successful website relies on spectacular colour schemes and beautiful fonts. Solid content and long term marketing will naturally lead to making a successful website design. A successful website is a website which prompts readers to come back again and again. The well known saying “content is the king” should be recalled while creating a successful website design.
A successful website should implement effective SEO principles to rank well in major search engines. It is a good idea to add advertisement space on the website and a practical social media strategy should be followed to tap the infinite potential of social media marketing. Facebook and Twitter can be effectively used to present a website in front of millions of users. Advanced web analytics tools can be incorporated in a typical website of internet era. It is essential to develop effective communication between the client and the web designer. The communication between the client and the web designer should contain solutions to the following questions.
What is the purpose of the website?
Who is the target audience?
Who are the competitors?
What actions do you want to take?
Wireframes function as the blueprint for website and it offers visual structure of the website. The task of including design elements in wireframes should be avoided and the initial approach to wireframe is by using pen and paper. According to the information available from website designing industry, most popular wireframe tools are proto.io and wireframe.cc. Wireframes should essentially define element placement, information hierarchy, interactivity and the best placement for content can be conceptualized after discussing with the client.
Style guides are usually based on visual preference discussions with the client and its basic elements are typography, logo, and colours. A style guide helps to maintain consistency in website designing and the whole lengthy process of website designing becomes more flexible with style guides. Designing style guide will help to save the time significantly and wireframes are synonymous with floor plans of a house. Some designers are passionate about creating wireframes in the one and only Photoshop. Most web designers prefer web frameworks like UXpin for wireframes and prototyping is based on the steps of testing and fine tuning.
Website owners should address the following questions during the initial stages of website designing.
Can visitors determine what the website is about within five seconds of landing the page?
Can they easily navigate to the blog?
Is the layout easy to understand?
Does it have a high bounce rate?
The design of the website should trickle into user experience, functionality and brand voice. An ideal website should effectively communicate with the audience and website designers should pay special attention to nurturing leads through sales funnel. Complicated animations, lengthy content and large collection of stock images will keep away prospective website visitors. The photographs in a website should be sectioned off by clear and concise headers.