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Responsive Website Design

Almost all businesses of today need a mobile version of their site and responsive design features one design for iPhone, iPad, Kindle and Android. Responsive web design is a web designing approach which suggests that design and development should respond to the user behaviour based on the screen size as well as platform. Responsive design is an elegant mix of grids, layouts, images and CSS media queries. A responsive website will automatically switch to accommodate for resolution, image size as well as scripting. Responsive websites should be equipped with the technology to automatically respond to the user request.

Responsive website design has become an absolute necessity for any business with a digital presence. The whole objective of responsive website design is to have one site with different elements that respond differently. All page elements in responsive website design are sized by proportion and images in a responsive website design need to be resized accordingly. Responsive website designing can be achieved using flexible grid based layout, flexible media and addition of media queries. Responsive website design has become a standard practice to create consistent experience across all devices. Media queries permit web designers to use condition checks to alter web designs and fluid designs enable consistent feel across all devices.

It requires radical change of thinking in order to design a responsive website and the core feature of responsive website designing is transition from table based layouts to CSS. It is necessary to ensure that sites are mobile optimized since Google has begun to prioritize mobile friendly results in search algorithm. When Ethan Marcotte coined the term ‘responsive design’ in 2010, neither he nor others thought that it would become so popular. Responsive design rocketed into prominence as building separate sites for separate devices won’t be practical. CSS is used to position the content in a responsively designed website and responsive web design is a sharp deviation from pixel based design.

Media queries are used to apply different styles based on the device capabilities and they are used to control the width, height, device height as well as orientation. An effective alternative to scaling media in responsive website designing is to crop it with CSS (Cascading Style Sheet). The front end frameworks of Bootstrap and Foundation have already become responsive ready. The focus of responsive website design is on creating intuitive user experience and responsive and adaptive design are closely related.

Responsive web design continually changes on different factors including viewport width and a perfect combination of responsive design and adaptive design is ideal. It is often pointed out that responsive design has the benefits of responsive, adaptive and mobile. Flexible layout is the practice of building website layout with a flexible grid and it is capable of resizing into any width. Flexible grids are made using percentage or ‘em’ units and they are commonly used to declare grid property values. CSS has introduced new relative length units including viewports width, viewports height, minimum of the viewport’s height and maximum of the viewport’s height and width. According to seasoned web designers, website layouts should adapt to the changes of viewport height as well as width.

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